Photos Receive 10% More Attention than Biographies
An interesting article by Jakob Nielsen (“the guru of web page useability”) shows a case where photographs of team members received 10% more attention on a page than the written biographies next to them. This is despite the fact that each photo only took up 32% of the space taken by a biography.
People buy from people, and they want to see people on your website!
Even more interestingly, the article also shows a ‘stock’ photo being almost completely ignored by the viewer. These are the photos bought from an online library to ‘fluff up’ a website, but without adding any informative content.
The viewer is looking, consciously or unconsciously, for information about your company. They will make snap decisions while viewing your photos—are these the kind of people I would want to buy from?
An article from Business Insider goes into The Biggest Mistakes You Can Make When Choosing A LinkedIn Photo. The same decisions apply to “Meet The Team” photographs.
After identifying the problems, they then go on to identify 5 tips to choose (or have created) the most appropriate photographs for professional use. Naturally, at The Business Portrait Company, we can help you with several of these points…
1. Dress to reflect the atmosphere of the profession that you’re in or hope to join.
Our What to Wear? guide gives general advice to ensure you are suitably dressed, both for the camera and for the passage of time. You, the subject, will have to decide on exactly how dressed up, or down, you want to appear; but the guide will help you in your decisions.
2. Choose a picture that conveys your energy and personality.
This is the key to all portrait photography. An inexperienced photographer, or “mate with a camera” may be fumbling with technical issues, or nervous about the shoot – this will have a knock-on effect to you, the sitter. Our photographers are technically proficient, meaning that all of their attention is on you; making you look great!
3. Be aware of your posture. Sit up straight. Good posture signifies confidence and competence.
Again, our photographers will pose you. We ask you to sit on the edge of the chair because we know it encourages you to sit up and not slouch. We make conversation with you and find out what brings out your confidence, what makes you sit two inches taller, what makes your eyes light up. Then in a split second, we capture that moment.
4. Make sure your eyes are relaxed and you have a smile on your face.
It is so common to see otherwise good photos ruined by a look of anxiety on the face of the sitter. This is often caused by an inexperienced or ‘bossy’ photographer. We realise that you’re in an unfamiliar situation and do all we can to relax you, to warm you up to the camera, to get you to forget you’re being photographed. That’s when the eyes will relax.
And we never demand that you smile. We’d rather a relaxed, neutral, confident expression than a grinning lunatic. If you’re naturally smily, the smile will come across anyway. If not, you will merely look confident and happy.
5. Posting a photo is a must, especially for women who have married and changed their names. Or if you have a common name such as “Nicole Williams,” since there can be several people with the same name on the site.
So, what are you waiting for!
Packages that may interest you:
1. Business Photos – For ‘meet the team’, web and print use.
2. Business Portraits for LinkedIn – For social networking profiles, LinkedIn, Twitter and more.
3. Corporate Photos – For business owners who want bespoke images that tell the story.